Too often, even in professional circles, I hear the word “old” used to describe a hotel as a less favorable attribute. This thought often clicks with both guests and hoteliers alike.
I don’t mean historic hotels with cultural or architectural value.
I mean properties built 20–30 years ago, that haven’t gone through full renovation, and are judged based solely on age or interior style.
In my Guest Integrity Observation approach, I never evaluate hotels this way.
Because age alone is never the problem unless it breaks the balance.
What matters is the equilibrium between price, asset condition, comfort, functionality and above all, service.